Once a school dropout, Musthafa P.C. attended IIMB and worked for successful software companies, even holding a high-profile job in Dubai. However, Musthafa P. C. decided to come back to India for more family time and to give back to his community, and with this mentality, developed iD Fresh, an idly and dosa batter company that now employs 650 individuals that Musthafa identified as "smart guys from rural area who were unemployed". By turning each of his employees into their own micro-entrepreneur of iD Fresh in their area, Musthafa is empowering and employing those individuals often overlooked for jobs by providing simple and healthy breakfast solutions for the consumer.